Archive for the 'design' Category

Reminder…

Don’t forget to bookmark, vassego.com, and keep updated on my photos.

I Like This Marketing Quip

I recently signed-up for a newsletter on investing. The “Welcome” email contained some links to some really helpful article and looks like this:

Here it is: What do you want to get out of [newsletter name]?

  • I am new to investing and want to buy my first stock. Please help me get started.
  • I am familiar with investing and have some cash on hand. Please help me construct a portfolio with top stocks from [newsletter name].

Followed by this:

If you’re still reading, that means you haven’t chosen your path yet. What’s stopping you?

Brilliant. Short, and to the point. Sure, you may exclude some recipients that don’t fit into the predetermined categories, but I imagine this hits a pretty wide-swath of new subscribers. And it makes me chuckle.

Sad State of American Graphic Design

I just ran across this trailer from an upcoming movie, Draplin Project, featuring an interview with graphic designer Aaron Draplin. In the clip Draplin tells a great story about high costs for crappy designs and is rightfully pissed. View the video below (caution: coarse language).
I want more, more, mmmooorrre…

Brilliant Design

Do you live in a windy state? Have you ever had an umbrella invert and break in high-wind? Perhaps you should take a look at the Senz Aerodynamic Umbrella:

In case you are curious how strong this umbrella is, click below for video evidence.
I want more, more, mmmooorrre…

90% Good Design

I had an amazing lunch today at Good Stuff Eatery, a new burger-joint on Capitol Hill. It’s such a relief having a place with outstanding food at a reasonable price and still be near my office. The geeky designer guy in me appreciated the menu font choice, logos, burger bags, and large cowbell hanging next to the stairs (cowbell = beef = burgers, very sharp!).

When I got back to my desk I wanted to send a friend a link to the restaurant’s website. Naturally, I googled “good stuff eatery,” and that’s when the disappointment hit:

Ugh! So close! Aside from the poor choice of a Flash-only website, there’s no reason the advertising firm should have their slogan as the <meta description> tag. I assume the same firm did the in-house graphic design. I expect more from someone working on the web in 2008.