Comfortable Disappearance

I posted previously about my annoyance with products starting with a lower-case “i,” but this last week I found evidence that this practice has gone too far.

Dana and I made our regular trip to PETCO to pick up some supplies for our beloved felines, when we bought a new scratching box. I didn’t notice until we got home that the name of the product was the Petlinks System iScratch Refill.

I’ve seen plenty of non-Apple products that use this naming scheme, but this is the first product that is completely un-related to computers that I’ve seen or heard of using the iName-scheme. If you ever plan to create a product, please don’t take this path. Thank you.